New Leadership, New Vision
The New York Red Bulls are embarking on a new era after missing the Audi MLS Cup Playoffs for the first time since 2009 [2, 3]. This "fresh beginning" [3] comes after a challenging year, marked by a 10th-place finish and personal hardship for head of sport Jochen Schneider [2, 3]. The club aims to reconnect with the U.S. culture [2]. This shift may be a subtle move away from the heavy European influence seen under Schneider, previous coach Gerhard Struber, and other past leaders [2].
Reconnecting with the U.S.
The new head of sport expressed a strong desire to "turn this chapter into connecting this club, New York Red Bulls, to the culture here in the US" [2]. This statement suggests a potential change in the team's approach, possibly focusing more on local talent and appealing to American soccer fans [2]. The Red Bulls seem determined to build a stronger connection with their local fanbase after a disappointing season [2, 3].
TL;DR
- The New York Red Bulls are entering a new phase after missing the playoffs for the first time in over a decade [2, 3].
- A key focus will be on strengthening the team's connection with American soccer culture [2].
- This shift follows a season of hardship and organizational changes [2, 3].
- The team aims to rebound and create a fresh identity [3].