Taboola Bolsters Performance Platform with Major Publisher Deals
Advertising technology company Taboola has significantly expanded its Realize performance platform through new partnerships with prominent publishers. The company has secured expanded relationships with media giants like TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar, and Slate.
This represents a strategic shift for Taboola, as it looks to provide advertisers with greater access to premium display inventory beyond its core native advertising business. The Realize platform differentiates itself through integrations that give it unique first-party data signals from publisher sites, empowering more sophisticated optimization.
Tribela Launches 'Safer' Social Media for Younger Users
A new social media platform called Tribela, developed through a collaboration of Oxford University academics, students and alumni, is aiming to provide a safer online experience for users under 18.
According to the founder, Tribela is designed specifically with younger audiences in mind, offering features and controls to create a more protected digital environment. This comes amid ongoing concerns about the mental health impacts of traditional social media platforms on adolescents.
Challenges Emerge for Premium Data Platforms
Financial data and analytics provider FactSet has faced headwinds recently, highlighting the competitive pressures impacting premium data platforms. The company's stock has struggled, with concerns around tough competition, cautious guidance, and a high valuation that leaves little room for error.
This underscores the challenges facing established players in the premium data space as they navigate new competitive dynamics, evolving client needs, and the rising prominence of alternative data sources and AI-powered analytics tools.
TL;DR
- Taboola expanded its Realize performance advertising platform through partnerships with major publishers like TIME and Gannett
- A new social media platform called Tribela aims to provide a "safer" online experience for users under 18
- Premium data provider FactSet has faced challenges, highlighting competitive pressures in the premium data platform market