Gaming Giants Expand to the Big and Small Screens
In a move to capitalize on the immense popularity of video games, several major gaming studios have announced a slate of new film and television adaptations in recent days. From beloved franchises to innovative new properties, these cross-media ventures aim to bring the interactive medium of gaming to passive entertainment platforms.
Sonic Rumble Takes the Hedgehog to New Heights
Sega's iconic blue speedster Sonic the Hedgehog is set to make the leap from consoles to both the silver screen and streaming platforms. "Sonic Rumble," a new party-style game featuring the speedy hero, is slated to launch on mobile, PC, and consoles this November, laying the groundwork for a potential animated series or feature film adaptation down the line.
Atari Reboots Classic Console with Intellivision Sprint
Not to be outdone, retro gaming giant Atari is getting in on the action, announcing the "Intellivision Sprint" - a modern reimagining of its classic 1970s console rival. While light on specifics, the company hinted at plans to "reanimate old rivals" through the new device, potentially paving the way for Intellivision-inspired movies and shows.
Cava Taps Gaming Influencer for Loyalty Program
Meanwhile, fast-casual restaurant chain Cava is looking to bridge the gap between gaming culture and its customer rewards program. The company has partnered with popular Fortnite player Clix on a new "Cava Pass Challenge," integrating gaming elements into its loyalty offerings in a bid to drive greater engagement.
TL;DR
- Major gaming studios are expanding into film and TV adaptations of popular franchises
- Sega is launching a new "Sonic Rumble" mobile game that could spawn an animated series or movie
- Atari is rebooting its classic Intellivision console, hinting at potential TV/film tie-ins
- Cava restaurant chain is tapping gaming influencer Clix to integrate gaming into its loyalty program